Friday, 25 October 2013

Marketing Tips for E-commerce Business

You have the products, the website, the PayPal account, and the packaging materials all ready to go. Now, the next step is bringing traffic to your website and converting the traffic into paying customers. Marketing an ecommerce business can be challenging, but with the following smart strategies, you can jumpstart your online success.

Optimize Your Site

Optimizing your ecommerce site for ease of use and search engines is the first step in marketing an ecommerce business. This begins with ensuring that your page load times are as fast as possible. If necessary, you’ll want to clean up any issues with navigation, caching, images, themes, and modules.

From there, you’ll want to make your site as search engine friendly as possible. This includes weaving keywords through your content and meta data, having a clear hierarchy, text links, and a site map to list the pages of the site. Not sure what keywords to use? Try Google’s Keyword Tool.

Email Campaigns

Email blasts and newsletters are a great way to spread the word about sales, promotions, and company news. Many hosted ecommerce providers offer email marketing capabilities within their solutions. And for those who don’t have hosted ecommerce sites, there are many solutions for email marketing that will enable you to create email marketing campaigns from customer databases. These campaigns can be used in conjunction with other forms of marketing and provide a useful opportunity to share information with prospects and nurture relationships with existing customers.


The addition of a blog to an online store can significantly help with marketing an ecommerce business. Like with email campaigns, blogs provide an opportunity to share information about your products. Many online business owners update blogs weekly or even daily to stay in touch with their customers. Blogs can also provide a boost in search engine optimization by providing fresh content to your site – something that the search engines reward.

When launching a blog for your business, think beyond just promoting your products. Providing “behind the scenes” information about how your products are made, what is happening in your industry, or sharing the latest trends can be entertaining and informative for your customers. By providing high quality content on a blog, you can position your business as an industry expert and build credibility with customers. Blog content can also be repurposed in newsletters and off-site articles, increasing its value even more!

Is there a way to partner with a fellow business owner who sells a complementary product? It’s worth investigating opportunities to cross-promote with others. This could take the form of having an ad on another business owner’s blog or offering a bundled package of products at a promotional price. The possibilities are endless, and the more ways you can market your ecommerce business, the more opportunities you’ll have to reach directly to your customers.

Social Media

This needs no explanation to any entrepreneur or startup. However, there are right and wrong ways of using social media marketing.You must make sure that you are sharing information / posting content that engages your customers.Your posts should be interesting and something that adds value, information that is helpful or interesting. Choose platform that works best for your business - if it of visual appeal, focus on Instagram or Pinterest; if your offering is a service, use Twitter or Facebook strongly. Never forget to thank anyone who mentions you in their stories or articles, even if they are competitors. This puts your brand on the 'map', needless to mention the positive impact on your interpersonal effectiveness.

Public Relations

Sharing news with the world about your business is a cost-effective strategy for marketing an ecommerce business. Yes, you can generate press releases and publish them on news wires. However, there’s much more to public relations than just press releases. Consider contacting newspaper and journal editors, magazine publishers, and news producers to share unique stories about your business. It only takes one story in a national news outlet to bring countless new customers to your website.

Content Marketing

Content marketing is a hot new marketing buzz word for something that every business should have already been doing – sharing information with customers. Content includes your product descriptions, other content on site pages, images, social media channels, videos, blogs, articles, testimonials, reviews, and more. The more compelling information that you can provide your customers, the more likely they’ll buy from you. Yes, it’s really that simple!

We at V Create Media, help you in planning and making your strategies. 


1 comment:

  1. If your a new in the E-commerce business that time it's really want to learn some knowledge about their marketing strategy. These tips really help me to promote a site. Thank you so much for sharing a wonderful post.