Optimizing your ecommerce site for ease of use and search engines is the first step in marketing an ecommerce business. This begins with ensuring that your page load times are as fast as possible. If necessary, you’ll want to clean up any issues with navigation, caching, images, themes, and modules.
Email blasts and newsletters are a great way to spread the word about sales, promotions, and company news. Many hosted ecommerce providers offer email marketing capabilities within their solutions. And for those who don’t have hosted ecommerce sites, there are many solutions for email marketing that will enable you to create email marketing campaigns from customer databases. These campaigns can be used in conjunction with other forms of marketing and provide a useful opportunity to share information with prospects and nurture relationships with existing customers.
The addition of a blog to an online store can significantly help with marketing an ecommerce business. Like with email campaigns, blogs provide an opportunity to share information about your products. Many online business owners update blogs weekly or even daily to stay in touch with their customers. Blogs can also provide a boost in search engine optimization by providing fresh content to your site – something that the search engines reward.
Is there a way to partner with a fellow business owner who sells a complementary product? It’s worth investigating opportunities to cross-promote with others. This could take the form of having an ad on another business owner’s blog or offering a bundled package of products at a promotional price. The possibilities are endless, and the more ways you can market your ecommerce business, the more opportunities you’ll have to reach directly to your customers.
This needs no explanation to any entrepreneur or startup. However, there are right and wrong ways of using social media marketing.You must make sure that you are sharing information / posting content that engages your customers.Your posts should be interesting and something that adds value, information that is helpful or interesting. Choose platform that works best for your business - if it of visual appeal, focus on Instagram or Pinterest; if your offering is a service, use Twitter or Facebook strongly. Never forget to thank anyone who mentions you in their stories or articles, even if they are competitors. This puts your brand on the 'map', needless to mention the positive impact on your interpersonal effectiveness.
Sharing news with the world about your business is a cost-effective strategy for marketing an ecommerce business. Yes, you can generate press releases and publish them on news wires. However, there’s much more to public relations than just press releases. Consider contacting newspaper and journal editors, magazine publishers, and news producers to share unique stories about your business. It only takes one story in a national news outlet to bring countless new customers to your website.
Content marketing is a hot new marketing buzz word for something that every business should have already been doing – sharing information with customers. Content includes your product descriptions, other content on site pages, images, social media channels, videos, blogs, articles, testimonials, reviews, and more. The more compelling information that you can provide your customers, the more likely they’ll buy from you. Yes, it’s really that simple!