Friday, 15 November 2013
Tips to Write a Great ‘About Us’ Page for your Website
There is no denying the fact that the product / services page of any website is the face of the website and arguably the most visited page. While home page gives the initial impression to a new visitor, it is the ‘About us’ page that holds the key by describing in detail the motive behind the website and what it offers to the viewers. Having a cosmetic home page can draw new visitors initially but a well detailed and intelligently written ‘about us’ page can make sure that visitors come back to the website for updates. Here are certain tips that one can use in order to create an impressive about us page for both business and personal websites.
The Five W’s:
An ideal about us page must answer the five W's in complete detail without making the content boring or self pompous. The five W's of who, what, where, when and why must include all information about the website or the business. From whom you were to what do or your website intends to do to your location and the period of time your company has been into existence must all be covered in one to two paragraphs summarizing the whole business and personal overview.
Add Stylish Content: Content is the king for having a successful website and the about us page is no different. While the about us age needs to contain all information any new visitor would like to know about the company or the website, it is imperative to publish stylish content which is not boring. Only intriguing content captures the imagination of the visitor and any new visitor is likely to read the full content only if it is produced in an interesting manner. Boring or academic type of content is a sure shot way of putting off new visitors who are unlikely to read the full content and may miss an important point about your company and its offered services or other details.
Focus on your Credentials:
A well balanced about us page must give special emphasis on the personal and company credentials. These credentials can include your experience, education, a list of past clients and testimonials from successful clients. Credentials section is important for the visitor as well as the website as it makes a statement about the things that makes your company stands apart and how it is likely to benefit the new visitor should he or she choose to buy your products or hire your services.
Tell Your Story:
Everyone likes to hear a good story. An ideal about us page must include the real story behind the website and the business or services being offered The story can relate to how the business started its operations or how the organization was formed over a unique idea. The facts must be weaved into a story line that can relate to the audiences in such a way that reading the story becomes a fascinating part of the website browsing experience. The key of course is to be sharp and concise with a nice build up, a climax and a finishing summary to outline all aspects of the website.
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