Friday, 13 December 2013

Reasons Why you Should Outsource your Content Requirements

Running a business is not a cake-walk, especially if you are a startup. Since most small businesses and startups operate on a tight budget, it may not always be feasible to hire an in house content generation team. Let us take a look at some of the most intrinsic advantages for outsourcing content requirements to a content writing company.

More time to build your strategies:  

Many start ups and SMEs think they can double up as content writers as well as business owners, by doing things themselves or by entrusting the marketing staff for preparing contents. CEOs who are investing their time in penning down articles, brochure/website contents and marketing collaterals are actually wasting their key time for driving the business.

Multi tasking by other staff like the marketing department, only compromise the quality of the content which needs to be professionally managed. So instead of passing on the content roles to other professionals, it is a good idea to outsource your content requirement to a professional content writing company.

Saves unwanted expenses:  

Having an in-house content writing team can be an expensive proposition especially for small businesses and startups. Most new business ventures operate on a shoe string budget and usually cannot afford hiring a team of full time content writers. Outsourcing their content needs to a good content writing company is a good idea for reducing costs. Not only does the business owner save costs, you can get your works done on a daily basis without creating an additional space and infrastructure in your office. 

Companies with irregular requirements

All companies do not require contents on a regular basis. For this same reason, content writers do not have work from 10-5. For example, when some projects are over, the writer will have to sit idle for a few days till the next starts. Also for companies who require 3-4 blog articles a day does not always require a full time writer, as an experienced writer can complete a blog article in less than  30 minutes.

So, if the nature of work goes like this, why should you hire a full time staff and spend on infrastructure, allowances etc apart from salaries? Here comes the need of an outsourced partner.

Get regular and updated content: 

Outsourcing your content requirements to a professionally content writing company ensures that you get regular and updated content every day. At your office, if the content writer is on a week long leave, it can affect timely completion of tasks. On the other hand, content writing companies can ensure timely delivery of contents of magnitude, as they have a good network of writers to fill the gap and to accommodate works of any magnitude.  


Since most content writing companies offer a wide range of content solutions like blog articles, product descriptions, marketing contents, website contents, specialized contents etc, you can rely on them as a one top solution.  Some content writers also have offers like PR solutions and social media campaigns under their umbrella.

They move with the times: 

Professional content writing companies focus all their energies to what’s latest in the market. They have eyes opened at the changing trends and know exactly what works in providing an effective content solution for each client. Professional content creation companies offer more intrinsic content solutions cutting out what doesn’t work and providing the best tools for an effective content creation and management module. 

We at V Create Media are happy to assist you providing solutions for all your content related requirements. Drop in a mail at

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